This event is part of the Discovery Foundation's Advanced Sales & Marketing Program.
Join us for an in-person two-hour workshop facilitated by Darcy McGilvery of Able & Howe. Part 2 covers building a marketing system.
HERE’S WHAT YOU’LL LEARN…
1. Brass Tacks Marketing Tactics: Separating the Hype from the High-Impact
How to avoid “disposable” marketing
Identifying and evaluating marketing growth levers
Assessing the effectiveness of marketing tactics in relation to investment and risk (e.g. AI/ML, social, video, email, brand, product development, more)
Identifying predictable performance outcomes in relation to various marketing-project investment types
2. Aligning Marketing Operations Across Departments
The anatomy of a modern marketing department
Determining your required marketing functions
Identifying optimal marketing talent
Identifying common challenges and their solutions
Gauging the realities and myths of “pipeline” marketing
TICKETS:
Acetech Member - FREE!
Leadership Team - $15 per person; max of 2 per member company
Regular Ticket (non-member) - $149
Members can email chelsea@acetechleadership.com for the promocodes to access your FREE member ticket and discounted leadership team tickets.