This event is part of the Discovery Foundation's Advanced Sales & Marketing Program.
Join us for an in-person half-day workshop facilitated by Darcy McGilvery of Able & Howe. Part 1 covers marketing actions for CEOs & Executive Teams.
HERE’S WHAT YOU’LL LEARN…
1. Executive-level marketing involvement for SMBs
How to incorporate marketing into your OPP (One-Page Plan)
Requirements for executive commitment, timeframes, and consistency
Requirements for non-CEO marketing leadership
Setting your organizational marketing mantra
Budgeting and performance tracking best practices
2. Establishing a marketing growth framework
Evaluating alternative growth strategies
Understanding the 4 marketing imperatives
Completing the marketing stack scorecard
How to mobilize your marketing today for future growth
3. In-house vs Agency Marketing
Identifying critical marketing aspects to drive internally
Evaluating marketing fulfillment strategies
Identifying strategies for working with 3rd party vendors
TICKETS:
Acetech Member - FREE!
Leadership Team - $15 per person; max of 2 per member company
Regular Ticket (non-member) - $149
Members can email chelsea@acetechleadership.com for the promocodes to access your FREE member ticket and discounted leadership team tickets.